- Post date
- 18 Apr 2018
- Caption
- La Cara del Rock (or as some would sarcastically call it, Lo Caro del Rock, well bcs. reason$) was the first ever Rock en Español store in LÁ and naturally was established in what was the most vibrant Latino commercial strip of the late 20th century: La Broadway.
While La Cara del Rock first appeared inside The Globe Swapmeet in the early 1990s, the owner Edmundo “Mundo” Hernández began to sell merch much earlier at the few local tocadas, mainly when El Tri would come to town. Mundo was a hardcore urbano who first began selling and trading Rock Mexicano tapes, albums in the legendary El Chopo, Mexico City’s weekly rock music and cultural market.
At La Cara del Rock Mundo expanded his inventory to include shirts, patches, hats, wristbands y cuanta cosa. Most importantly, by 1994 Mundo began to sell (in a consignment basis) demos from Rock Angelino bands and demos and albums from bands from Tijuana, El Paso, and other nearby cities along the US-Mexico border, thus creating this multidirectional sharing musical network. This at a time when music had to be distributed and listened in physical media such as vinyl, cassettes, and CDs.
In the early 2000s Mundo moved from The Globe Swap meet to another similar indoor market down Broadway, before the “whole bringing back Broadway” (back to what?) campaign voraciously redeveloped most Broadway buildings into faux 1920s bars, restaurants and other yuppie playgrounds, and in the process displaced most Latino stores and businesses in La Broadway.
The La Cara del Rock ad was published in Agosto 1994 issue of La Banda Elástica,while the photo of the puesto appeared in the 1995 June/July Issue of Retila, photo probably taken by @edithbican
- Location
- Globe Theatre
- Type
- flyer
- View on Instagram
- https://www.instagram.com/p/BhvY9qtBYyG/