- Post date
- 23 Feb 2019
- Caption
- The late 1980s was time when “Rock en Español” (or whatever one decided to call it) was simply unheard of in Los Angeles. It was then, when a group of enterprising, daring, ingenious, and dedicated young women sprang into action to incessantly advocate for the Latin American and Angeleno artists and the genre.
That was Club Rock en Español (CREE), formed in the bedrooms of Yvonne Gómez and Flora Rae Tapia in 1988. By posting flyers and posters along La Pacific in Huntington Park, they managed to find other Latina/o/x teenagers interested in the music and also came on the radar of the few label execs and promoters working Latin American bands in the U.S.
In late 1989, Soda Stereo Latin American’s biggest band decides to perform a show in Hollywood, yet uncertain of what would be the reception. Will anyone besides a dozen of Argentinas/os show up? There is no radio playing their songs, print publications are mostly interested in Lucero and Luis Miguel and DGAF about some greñudos always wearing black and some funky shades.
Nonetheless, the C.R.E.E. signs up on supporting Soda Stereo’s first LÁ and decided to go all out promoting the show with their member and with whoever they can get on the phone or give a flyer really.
Moreover, they organized a welcome party with the C.R.E.E. to LAX! They created a banner, and even took a boombox (probably blasting rolas from Soda’s “Doble Vida” album) to welcome Gustavo, Zeta, and Charly to Los Ángeles!
The buzz that C.R.E.E. generated for this concert —one of the very first ever Rock en Español shows in Hollywood— was such that a second show is added. This is quite a feat considering that this is a Latino band playing in Hollywood on a weekday in December on 1989!
There is some concert footage shot by MTV Latino on YouTube, so go check it out.
Now go follow @clubrockenespanol IG account as they will soon be posting a TON of photos, flyers, and other things from their own archives
- Location
- Aeropuerto de Los Ángeles LAX
- Type
- photograph
- View on Instagram
- https://www.instagram.com/p/BuPEq03hfGQ/